Smartwool.com Smartwool® - Merino Wool Outdoor Clothing, Socks & Accessories

Find the best Merino wool outdoor clothing & socks at Smartwool®. Shop durable outdoor wool socks, Merino wool apparel, breathable wool base layers & ...

Smartwool.com Overview

/100

Accessibility 94/100

Best Practices 93/100

SEO 77/100

Smartwool.com is a website that offers a wide range of wool-related products including socks, clothing, and accessories suitable for running, hiking, cycling, and daily use. The website is hosted by Akamai Technologies, Inc. which is a United States hosting company. It has a top-level domain of .COM and an SSL certificate issued by Sectigo Limited that ensures the security of the website. This website has a moderate PageSpeed Insights score of 62/100 in terms of speed, and the overall performance is good in terms of accessibility, best practices, and SEO.

Smartwool.com follows a user-friendly and interactive design, which makes it easy for customers to navigate and find suitable products. The homepage header includes the company logo on the left-hand side with a search bar and shopping cart icons to help users quickly find the items they require. The site layout is intuitive, with a clear navigation menu located at the top of the homepage, divided into categories such as Socks, Clothing, Accessories, and Collections, making it simple to browse through their product categories.

One of the key features of the website is its product category pages with high-quality images of the items for sale covering different angles, so customers can see all aspects of the products before making a purchase. Information about product specifications, materials, price, and a sizing guide are also included to help customers make informed purchase decisions.

Smartwool.com also includes a blog section on the homepage, which features the latest news about the company, trends in the industry, customer reviews, and useful tips to help customers choose the best products for their needs. A helpful search bar is featured on the blog page to facilitate searching for specific content.

Additionally, the website includes a detailed shipping and returns policy, showing customers how to track their orders and how to contact customer support in case of any queries or problems.

In conclusion, smartwool.com is a reliable and trustworthy website that offers high-quality wool products for a range of activities. It supports an easy-to-use interface with detailed product descriptions and an interactive blog section for the latest updates and customer feedback. The website has moderate but acceptable scores for page speed, emphasizing its comprehensive and functional design.

Smartwool.com Rank Summary

Global Rank

80,401

Average Load Time

1.51sec

Links In Count

726

Website Value

$140,300

Audience Geography. Where are smartwool.com visitors located?

Country	Visitors
United States US	84.9%
Canada CA	3.8%
Australia AU	1.9%
India IN	0.9%
Other	8.4%

Country	Pageviews
United States US	86.6%
Canada CA	2.9%
Australia AU	1%
India IN	0.7%
Other	8.8%

Country	Rank
United States US	12194
Canada CA	26772
Australia AU	39208
India IN	187503

Where do visitors go on smartwool.com?

Subdomain	Pageviews
smartwool.com	100%

Subdomain	Pageviews per User
smartwool.com	4.1

Subdomain	Reach
smartwool.com	100%

How popular is smartwool.com?

Period	Global Rank	Global Rank Delta
past 3 months	80401	-30473
past month	59396	-39409
past week	39610	-15491
yesterday	49564	17981

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	71201	-30764	83	57%	4	10%
30	51696	-30024	122	72%	4.1	-8.241%
7	35860	-10307	19	34%	4	-11.83%
1	54187	19547	13	-41.44%	3.1	-1.27%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	89805	-32003	76	42%
30	66975	-46838	11	88%
7	44224	-19565	18	50%
1	54107	20028	14	-40.72%

Smartwool.com Website Safety

Overview

Last Updated: 11/22/2024

Overall result - smartwool.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/23/2024

smartwool.com is safe.

Norton ConnectSafe evaluates smartwool.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/24/2016

smartwool.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

smartwool.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/23/2021

smartwool.com is safe.

McAfee assesses smartwool.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze smartwool.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/10/2019

smartwool.com child safety is very good.

The WOT calculates reputation of the smartwool.com. This reputation system receives ratings from users and information from third-party sources, assesses the smartwool.com for safety features and confirms, whether smartwool.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	smartwool.com
Issuer Organization	DigiCert Inc
Issuer	GeoTrust RSA CA 2018
Algorithm	RSA-SHA256
Valid form	05/20/2024
Expiration	05/21/2025
Signed	Certificate is not self signed
Additional Domains	smartwool.com callcenter.smartwool.com dev.smartwool.com dev1.smartwool.com int.smartwool.com preprod.smartwool.com prod.smartwool.com prodstaging.smartwool.com qa.smartwool.com qastaging.smartwool.com shop.smartwool.com staging.smartwool.com static.smartwool.com www.smartwool.com

Smartwool.com Rank History

Alexa Rank shows how popular smartwool.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If smartwool.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to smartwool.com and pageviews on smartwool.com over the past 3 months.

Smartwool.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16625

ASN Title: AKAMAI-AS - Akamai Technologies, Inc., US

Last Update: 07/19/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16625
ASName: AKAMAI-AS
ASHandle: AS16625
RegDate: 2000-05-29
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16625

OrgName: Akamai Technologies, Inc.
OrgId: AKAMAI
Address: 150 Broadway
City: Cambridge
StateProv: MA
PostalCode: 02142
Country: US
RegDate: 1999-01-21
Updated: 2018-02-14
Ref: https://rdap.arin.net/registry/entity/AKAMAI

OrgAbuseHandle: NUS-ARIN
OrgAbuseName: NOC United States
OrgAbusePhone: +1-617-444-2535
OrgAbuseEmail: abuse@akamai.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/NUS-ARIN

OrgTechHandle: SJS98-ARIN
OrgTechName: Schecter, Steven Jay
OrgTechPhone: +1-617-274-7134
OrgTechEmail: ip-admin@akamai.com
OrgTechRef: https://rdap.arin.net/registry/entity/SJS98-ARIN

OrgTechHandle: IPADM11-ARIN
OrgTechName: ipadmin
OrgTechPhone: +1-617-444-0017
OrgTechEmail: ip-admin@akamai.com
OrgTechRef: https://rdap.arin.net/registry/entity/IPADM11-ARIN

OrgTechHandle: ZIPKI-ARIN
OrgTechName: Zipkin, Justin
OrgTechPhone: +1-617-444-9713
OrgTechEmail: ip-admin@akamai.com
OrgTechRef: https://rdap.arin.net/registry/entity/ZIPKI-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Smartwool.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: SMARTWOOL.COM
Registry Domain ID: 2788541_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2023-10-03T09:40:08Z
Creation Date: 1996-11-05T05:00:00Z
Registry Expiry Date: 2024-11-04T05:00:00Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Name Server: A1-250.AKAM.NET
Name Server: A12-64.AKAM.NET
Name Server: A13-67.AKAM.NET
Name Server: A2-65.AKAM.NET
Name Server: A24-64.AKAM.NET
Name Server: A5-66.AKAM.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-19T10:18:48Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
smartwool.com	167.64.243.74	600

Host	MX Record	Priority	TTL
smartwool.com	mxb-00127801.gslb.pphosted.com	20	600
smartwool.com	mxa-00127801.gslb.pphosted.com	10	600

Host	NS Record	TTL
smartwool.com	ns2.vfc.com	28800
smartwool.com	ns1.vfc.com	28800

Host	TXT Record	TTL
smartwool.com	v=spf1 ip4:167.64.248.46 ip4:167.64.248.49 ip4:167.64.248.159 include:spf-00127801.pphosted.com include:spf.protection.outlook.com ~all	600
smartwool.com	MS=ms70813103	600
smartwool.com	google-site-verification=O7AANhjALp6XLpb5o-ifnpWKU_xR2gXu4CaHI6k2cLI	600

ns1.vfc.com
TTL: 28800
Email address: vfs_network_security.vfc.com
Serial: 2016012038
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum: 900

Smartwool.com HTML Check

HTML Validation Tool

Errors

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

A document must not include both a “meta” element with an “http-equiv” attribute whose value is “content-type”, and a “meta” element with a “charset” attribute.

Bad value “” for attribute “id” on element “body”: An ID must not be the empty string.

Bad value “navigation” for attribute “role” on element “ul”.

Bad value “//images.smartwool.com/is/image/SmartWool/navbanner_New_Blog_June10_V2[1]” for attribute “src” on element “img”: Illegal character in path segment: “[” is not allowed.

Element “img” is missing required attribute “src”.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Bad value “marquee” for attribute “role” on element “article”.

Bad value “tabpanel” for attribute “role” on element “article”.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Bad value “100%” for attribute “width” on element “video”: Expected a digit but saw “%” instead.

Bad value “100%” for attribute “height” on element “video”: Expected a digit but saw “%” instead.

Bad value “true” for attribute “autoplay” on element “video”.

Bad value “video/ogg; codecs=theora,vorbis” for attribute “type” on element “source”: Expected a token character, whitespace or a semicolon but saw “,” instead.

Bad value “auto” for attribute “height” on element “video”: Expected a digit but saw “a” instead.

The “center” element is obsolete. Use CSS instead.

End tag “div” seen, but there were open elements.

Unclosed element “center”.

Attribute “adhocenable” not allowed on element “a” at this point.

The “frameborder” attribute on the “iframe” element is obsolete. Use CSS instead.

The “scrolling” attribute on the “iframe” element is obsolete. Use CSS instead.

Bad value “banner” for attribute “role” on element “footer”.

The “aria-labelledby” attribute must point to an element in the same document.

Warnings

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

Article lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all articles.

Smartwool.com Desktop Performance

Last tested: 11/20/2016

Desktop Speed

71%

Optimize images

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Prioritize visible content

Enable compression

Minify HTML

Desktop Resource Breakdown

Total Resources	245
Number of Hosts	59
Static Resources	122
JavaScript Resources	93
CSS Resources	3

Smartwool.com Mobile Insights

Last tested: 11/20/2016

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

62%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Prioritize visible content

Optimize images

Enable compression

Minify HTML

Mobile Resource Breakdown

Total Resources	245
Number of Hosts	63
Static Resources	117
JavaScript Resources	93
CSS Resources	3

Smartwool.com Common Typos

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Smartwool.com Smartwool® - Merino Wool Outdoor Clothing, Socks & Accessories

Find the best Merino wool outdoor clothing & socks at Smartwool®. Shop durable outdoor wool socks, Merino wool apparel, breathable wool base layers & ...

Smartwool.com Overview

Smartwool.com Rank Summary

Smartwool.com Website Safety

Smartwool.com Rank History

Smartwool.com Hosting Information

Smartwool.com Domain Registration and Settings

Smartwool.com HTML Check

Smartwool.com Desktop Performance

Smartwool.com Mobile Insights

Smartwool.com Similar Audits

Smartwool.com Common Typos